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This summer has been busy: New York, Connecticut, Boston, Cape Cod, and now EAT MEDIA is taking another road trip to San Francisco to work with the folks at POOCH. We started this business just over 6 months ago and so far the response to our outsourced editorial management has been fantastic. Marjorie Scholtz, and her team at POOCH, have embraced the EAT MEDIA concept and have been great to work with — the first POOCH magalogue will be launching late October 2007.
We are slowly wrapping WEB 2.0 delivery and content into our business model but sticking to our core competency of providing professional managing editor for hire services to corporate clientele, for both print and online. Because…
-Success stories and white papers don’t have to be dull as Wonder bread.
-Producing fresh, relevant content weekly, monthly or quarterly can be managed outside your organization and retain your voice and message.
-And if you want to sell diamonds, your content better shine like one.
We don’t doubt for a minute that our customers can’t produce relevant content for their business. The question isn’t can they do it, but rather what else they could be doing to move their business forward.
I interviewed Tim Ferriss, author of “The 4-hour Workweek” last month; he had this to say about sticking to your core competencies.
” It’s really going to be the people who can multiply the effects of their core competencies and eliminate the time consumed by non-core competencies by outsourcing them who are going to be the highest performers.”
Every employee with a marketing degree and an Aeron chair would love to spend more time solidifying their message and generating unique content to support their brand. But the reality is there are meetings, events, emails and more fires than there are hoses. So we are building our team of professional writers and creating an infrastructure to seamlessly assist our clients with their content needs.
